Case Study: VPNE Boosts Revenue and Cuts Costs with ParkHub

How VPNE Boosted Revenue, Cut Costs

VPNE, a parking operations firm managing more than 100 locations along the East Coast, needed a better way to track performance, identify trends, optimize pricing, and improve profitability across facilities with different PARCS systems, parker mixes, and reservation platforms. ParkHub helped address these challenges with its data analytics and business intelligence capabilities, including Smarking BI and dynamic pricing tools.

ParkHub’s solution consolidated transaction-level data into one platform, giving VPNE real-time visibility into occupancy, revenue, and transaction volume while reducing manual reporting. Through Automated Yield Management and pricing optimization, VPNE increased online revenue by 101% on ParkWhiz by July 2019, adding about $485,000 in annual revenue and an estimated $9.7 million in parking asset value uplift, while also improving performance during high-demand and slow periods.

VPNE

Nick Litton

Chief Operating Officer & Partner