Case Study: Unico Properties boosts net operating income with ParkHub’s Smarking BI

How Unico Properties Increased Net Operating

Unico Properties, a Seattle-based real estate company with about 20 U.S. parking facilities, needed a more efficient way to track key parking performance metrics, identify trends, and use granular data to maximize revenue across its assets. ParkHub helped address this challenge with its Smarking BI parking analytics platform.

ParkHub’s Smarking BI consolidated data from multiple PARCS systems, enabling real-time and historical tracking of occupancy, revenue, transaction volume, and per-ticket revenue, along with alerts and year-over-year comparisons. Using these insights, Unico optimized demand-based pricing and inventory allocation, increased oversell ratios, and improved event parking strategies, resulting in a $280,000 net operating income increase—$80,000 above budget and 40% over its $200,000 goal.

Unico Properties

Russ Davis

Vice President of Operations