Case Study: City of Evanston increases parking revenue and funds infrastructure improvements with ParkHub

Data-Driven Policy Funds Improvements and Repairs For the City of Evanston

The City of Evanston partnered with **ParkHub** to address a key challenge: creating reliable new revenue streams to fund downtown garage improvements while keeping parking affordable, reducing congestion at the lakefront, and clearly demonstrating the impact of any rate changes to the public and city leaders. The city used **ParkHub’s Smarking BI** platform to support data-driven parking policy decisions and measure results.

With **ParkHub’s Smarking BI**, Evanston tested and monitored new paid-parking programs, including a $1 first hour rate in downtown garages and seasonal dynamic pricing at the lakefront. The initiative generated over **$90,000 in the first three months** and more than **$40,000 in the first three quarters** from garage parking, while also reducing congestion and increasing turnover. Revenue from these programs helped fund EV charging stations, a Tesla supercharger, bike racks, elevator modernization, security cameras, and added security staff.

City of Evanston

Mark Turenne Jr.

Parking Operations Specialist