Case Study: Netaya boosts conversion and customer retention with Parkfield Commerce

Netaya boosts new customer traffic 73% with Parkfield Commerce

Netaya, a jewelry brand established in 1999, faced the challenge of adapting to a rapidly changing direct-to-consumer landscape during the COVID-19 pandemic as new, well-funded competitors moved online. To maintain its market share, Netaya partnered with Parkfield Commerce for a strategic site redesign.

Parkfield Commerce conducted an extensive analysis and executed a complete rebuild of Netaya's online store, focusing on improving the customer experience and streamlining the path to purchase. The solution resulted in a 73% surge in new customer traffic, a 7% reduction in bounce rate, and a 66% increase in repeat users, strengthening Netaya's position in the market.

Netaya