Case Study: iGourmet achieves a 30% sales uplift with Parkfield Commerce’s custom Shopify Plus migration

iGourmet boosts store conversion 30% with Parkfield Commerce

igourmet, a gourmet food retailer, sought to capture a larger market share and improve online conversion rates with an outdated website that did not reflect their brand quality. Parkfield Commerce addressed this challenge by executing a custom Shopify Plus migration focused on conversion rate optimization.

Parkfield Commerce implemented a redesigned user experience featuring a new customer flow, improved search, and a subscription model. This solution drove a 30% increase in store conversion rates, a 22% rise in online orders, and a 10% growth in repeat purchases, helping igourmet exceed their Q4 sales targets by 22%.

iGourmet