Case Study: Better Rhodes achieves a 31% conversion boost with Parkfield Commerce

Better Rhodes boosts conversions 31% with Parkfield Commerce

The online alcohol-free beverage marketplace Better Rhodes partnered with Parkfield Commerce to address a low website conversion rate, particularly on mobile. Their challenge was to develop a cohesive marketing strategy and improve the customer experience to foster a stronger brand community and boost customer retention.

Parkfield Commerce implemented an end-to-end D2C strategy, including a comprehensive Shopify Store 2.0 site redesign focused on mobile optimization and UI/UX. They streamlined the checkout process and deployed tools like Klaviyo and Okendo for marketing and loyalty programs. As a result, Parkfield Commerce helped unlock a 31% increase in overall conversion rates, a 40% boost in average order value, and a 27.6% decrease in mobile bounce rate.

Better Rhodes