Case Study: Semler Scientific modernizes its brand identity with ParkerWhite

Semler Scientific elevates PAD screening with ParkerWhite as over 1/2 of cases go undiagnosed

Semler Scientific, a company specializing in physician-led Peripheral Artery Disease (PAD) testing, sought to refresh its brand image to secure its market leadership position. Their challenge was to modernize their identity and more effectively communicate the importance of early PAD detection to physicians. They engaged the vendor ParkerWhite for a comprehensive branding solution.

ParkerWhite implemented a new visual identity, messaging platform, and updated photography, which significantly elevated the brand's perception to that of a modern science-based technology company. The vendor also designed and programmed a new website and created supporting sales collateral. This refreshed framework successfully provided Semler Scientific with the tools to engage prospective physicians and draw them through the user experience.

Semler Scientific