Case Study: PolarisAR builds momentum for mixed reality surgical technology with ParkerWhite

PolarisAR gains firm partnership commitments before 2023 launch with ParkerWhite

ParkerWhite partnered with PolarisAR, a developer of revolutionary augmented reality knee replacement surgical technology, to address the challenge of building a new category in mixed reality surgical technology. The early-stage company needed a staged communications and creative rollout strategy to generate interest from key medical device manufacturers and investors ahead of its product launch and FDA approval process.

The solution implemented by ParkerWhite included developing a brand messaging platform, a phase one website, a vision video, physician interviews, and a social media strategy. This comprehensive approach provided a robust suite of storytelling used in presentations, social media, and at trade shows. As a result, ParkerWhite helped PolarisAR's product far exceed original expectations and garner firm partnership commitments.

PolarisAR