Case Study: Momentis Surgical revamps its brand identity with ParkerWhite

Momentis Surgical launches a new brand and product identity with ParkerWhite

Momentis Surgical, a developer of surgical robotic systems, needed to rename and completely revamp its corporate and product identity to prepare for its US market launch. The challenge was to create a new brand that reflected its innovative, small-footprint technology and its mission to increase access to robotic surgery. They engaged the branding agency ParkerWhite for this comprehensive renaming and rebranding project.

ParkerWhite developed the new company name "Momentis" and the product name "Anovo," creating accompanying logos and a full visual identity. The solution included a complete brand and product messaging platform, a visual style guide, and the incorporation of a human-centric design element. The new brand successfully launched, with the CEO noting that the new name captured the company's current position and its inspiration for future growth.

Momentis Surgical