Case Study: MicroAire drives patient awareness for SmartRelease with ParkerWhite

MicroAire boosts carpal tunnel awareness after 20 years with ParkerWhite

MicroAire, a medical device company, faced the challenge of building patient awareness for its SmartRelease Endoscopic Carpal Tunnel Release procedure. They approached the vendor ParkerWhite to craft a direct-to-patient marketing strategy to educate potential patients on this minimally invasive option and drive interest in the treatment.

ParkerWhite implemented a comprehensive solution that included quantitative patient research, a branded educational website (carpaltunnel.com), targeted digital advertising, and patient success stories. The strategy was designed to guide patients through their journey, from symptom discovery to finding a specialist. While specific metrics are not provided in the text, ParkerWhite's efforts successfully built a direct-to-patient platform to raise awareness and empower individuals to make informed decisions about their carpal tunnel treatment options.

MicroAire