Case Study: Leukemia & Lymphoma Society boosts Clinical Trial Support Center awareness with ParkerWhite

Leukemia & Lymphoma Society boosts clinical trial awareness with ParkerWhite

The Leukemia & Lymphoma Society (LLS) engaged the vendor ParkerWhite to increase awareness of its Clinical Trial Support Center. The challenge was to more effectively connect patients and caregivers battling blood cancers with LLS's oncology nurses to help them find suitable clinical trials.

ParkerWhite developed a creative advertising campaign that included targeted messaging, video storytelling, and a dedicated landing page. The vendor also executed a lead generation strategy using digital ads and paid media management to reach specific audiences. This approach successfully amplified the center's mission and encouraged patients to engage with its free, vital services.

Leukemia & Lymphoma Society