Case Study: Kubtec sharpens breast cancer margin imaging marketing with ParkerWhite

Kubtec boosts breast surgeon demo interest with ParkerWhite

The customer, KUBTEC, a leader in specimen imaging, faced a challenge with unsatisfactory sales of its MOZART System. They needed to reevaluate their marketing to better attract breast surgeons for virtual demos of their 3D tomosynthesis technology. The vendor, ParkerWhite, was engaged to conduct a deep dive into their marketing programs and messaging.

ParkerWhite implemented a comprehensive solution including a rebrand, a new messaging platform, a website redesign, and a targeted social media and digital advertising strategy. This transformed KUBTEC's brand from a startup feel into that of a modern industry leader. The vendor's work provided KUBTEC with a clear blueprint to generate leads and drive traffic for virtual demonstration sign-ups.

Kubtec