Case Study: HealthŌme achieves a consumer-friendly precision health rebrand with ParkerWhite

HealthŌme launches Kadance brand with ParkerWhite in a full rebrand

The customer, HealthŌme, partnered with the vendor ParkerWhite to address a branding challenge. Their genetics-based health management program, CancerŌme, was being categorized alongside generic life insurance products. They needed to rebrand to better communicate their unique offering of early cancer detection and personalized health insights.

ParkerWhite conducted a comprehensive discovery and developed a new name, Kadance, which so effectively captured the brand's essence that the entire company was renamed. The solution included a full rebrand with new messaging, identity, custom illustrations, and a website. ParkerWhite successfully transformed the company's image into a compelling, consumer-friendly platform for its precision health services.

HealthŌme