Case Study: Fujifilm Sonosite achieves its most successful product launch with ParkerWhite

Fujifilm Sonosite drives 1,000+ monthly leads with ParkerWhite

ParkerWhite partnered with Fujifilm Sonosite to help launch two new premium point-of-care ultrasound systems and to define a unified corporate messaging platform. The challenge was to build anticipation for the product launches, reinforce the company's market-leading position, and develop a cohesive brand vision across all marketing channels.

The solution implemented by ParkerWhite included a comprehensive strategy encompassing brand workshops, a core values rollout, CGI animations, and multi-channel product launch campaigns. This involved targeted paid media, social media management, and lead generation tactics. As a result, the launch of the Sonosite PX became the most successful in the company's history. ParkerWhite's efforts consistently generate over 1,000 leads per month with a qualified lead conversion rate of over 20% and an estimated 10x return on investment for paid media.

Fujifilm Sonosite