Case Study: BoneFoam boosts sales and brand clarity with ParkerWhite

BoneFoam sold more in two months than the entire previous year with ParkerWhite

BoneFoam, an innovator in surgical positioning systems, faced challenges with an outdated brand, a confusing product portfolio, and messaging that failed to articulate its value beyond trauma surgery. To support its growth into new surgical segments, the company partnered with vendor ParkerWhite for a comprehensive rebranding and marketing initiative.

ParkerWhite restructured the product portfolio into clear surgical systems and built a new brand story. The solution extended to a new identity, website, tradeshow properties, and a revamped direct-to-consumer approach, including an Amazon storefront. ParkerWhite's work significantly elevated the brand's market position, drove more traffic to the website, and dramatically increased sales; BoneFoam sold more in two months than it had in the entire previous year.

BoneFoam