Case Study: Hydros Achieves 82% Lower TACoS with Parker-Lambert

Hydros cuts Amazon TACoS by 82% in 7 months with Parker-Lambert

The customer, Hydros, a water filter company, faced a significant challenge with its Amazon business. Despite having a good product, its operations were unprofitable due to excessive advertising spend that consumed its budget and a product page with a weak conversion rate. The vendor, Parker-Lambert, was engaged to provide Amazon management services to address these profitability issues.

Parker-Lambert implemented a two-part solution focused on listing optimization and ad restructuring. This involved rewriting SEO-optimized titles and bullet points, refining the product description, simplifying ad campaigns, and shifting focus to organic growth. As a result, Parker-Lambert dramatically cut Hydros's ad spend by 80% and its TACoS by 82% in just seven months, all while increasing organic sales by 62% and improving the page conversion rate by 74%.

Hydros