Case Study: H&T Presspart boosts CPHI presence with a bespoke exhibition stand by Parker Design

H&T Presspart books next year’s CPHI stand within 1 hour with Parker Design

Parker Design created a bespoke exhibition stand for H&T Presspart to launch its new brand at the CPHI pharmaceutical show. The challenge was to move away from previous shell schemes and design a stand that would bring the new brand to life, communicate the company's evolution into a development and innovation partner, highlight its focus on sustainability, and allow for the re-use of elements for future exhibitions.

The solution from Parker Design was a large, dynamic stand featuring the new brand's angular shapes, a commanding canopy, a prominent LED video wall, and curated product displays. The stand included a private meeting room, storage, and sustainable design choices. The result was a supercharged presence that successfully attracted delegates. The project was such a success that Parker Design was rebooked for the following year's event within the first hour of the show.

H&T Presspart