Case Study: Willow Bridge's Rosette Green Hills boosts parking revenue with Parkade

Willow Bridge boosts parking revenue 13% with Parkade

Willow Bridge, a property management company, faced a significant parking challenge at its luxury Rosette Green Hills apartment building in Nashville. With only 284 spots for 265 units, the property needed to decrease staff workload and increase parking revenue without compromising the premium resident experience. The vendor, Parkade, was brought in to provide its digital parking management platform to solve these issues.

By implementing Parkade, Willow Bridge introduced a sophisticated revenue management system with variable pricing. This solution allowed residents to choose their own spots based on budget and preference, which dramatically reduced administrative tasks for staff. The results were substantial: average monthly spot revenue increased 13% from $91 to $103, and the property generated an additional $1,200 per month in short-term parking fees. Parkade's platform also led to 75% of residents opting for premium-priced spots, exceeding all revenue projections.

Willow Bridge