Case Study: Waterton boosts parking revenue and efficiency with Parkade

Waterton boosts parking revenue by $130k+ a year with Parkade

Waterton, a real estate development and investment firm, faced a significant parking optimization challenge at their 903 Peachtree property in Atlanta. After acquiring the building, they inherited a system managed by Parkade but needed to push further to support their refinancing goals at 95% occupancy. Key issues included a lack of automated parking limits per unit, fragmented access control, and untapped revenue from dynamic guest parking pricing, all while the garage was 96% occupied.

Working with Parkade, Waterton implemented new features like Yardi integration to automate parking assignments and enforce unit-based limits. They streamlined access control to the Parkade app exclusively and used dynamic pricing to align weekend rates with market demand. These solutions led to a dramatic 111% monthly increase in short-term parking revenue and eliminated the parking waitlist. The Parkade system now generates over $130k in additional annual revenue while reducing staff time spent on parking to less than five minutes per week.

Waterton