Case Study: Perla on Broadway boosts parking revenue and reduces violations with Parkade

Parkade made guest parking possible at Perla on Broadway

Perla on Broadway, a luxury condominium building managed by Action Property Management, faced significant parking challenges due to strict downtown Los Angeles zoning restrictions that prohibited designated guest parking. This led to widespread resident and guest frustration, constant vehicle towing, and an inefficient, manual system for leasing empty spots. The property manager, Emanuel Pope, sought a solution to decrease the staff's workload and improve the parking experience.

The vendor Parkade provided a digital parking management solution that automated the leasing and enforcement process. This allowed residents to rent out their own unused spots and gave guests a reliable way to find and pay for parking. The implementation of Parkade resulted in a 49% increase in net parking revenue, a 153% increase in short-term reservations, and a 175% decrease in parking violations, effectively eliminating the property's biggest headaches.

Perla on Broadway

Emanuel Pope

Property Manager