Case Study: Greystar Achieves Higher Parking Revenue and Utilization with Parkade

Greystar reimagines parking management for multi-family in downtown LA

Greystar, a major multi-family property management company, faced significant parking challenges at its Mariposa on 3rd property in Los Angeles. Management was burdened with a chaotic, time-consuming system reliant on error-prone spreadsheets to track parking assignments and vehicle data, which led to misparked cars, unauthorized parking, and lost revenue. To solve this, they implemented the Parkade platform.

By adopting Parkade's automated parking management system, Greystar was able to make parking completely self-serve for residents and offload enforcement and customer service to Parkade's 24/7 team. The results were substantial: a 159% increase in parking revenue, a 27% rise in parking utilization, and 24 hours of staff time saved per month. Parkade also streamlined enforcement, reducing weekly parking incidents by 72% and creating a more reliable parking amenity for residents.

Greystar

Brook Purcell

Regional Manager