Case Study: USS Constitution Museum charts a bold fundraising campaign with Parisleaf

USS Constitution Museum launches a $50 million campaign with Parisleaf

The USS Constitution Museum faced the challenge of aligning diverse stakeholders behind a powerful new brand for its $50 million fundraising campaign to relocate and become a world-class destination. They partnered with the branding agency Parisleaf to develop a campaign identity that could stand on its own while complementing the institution's existing brand and energize its internal fundraisers.

Parisleaf developed the campaign theme "Charting A Bold Course," which honored the museum's naval history while looking to the future. They created a comprehensive visual identity with bold fonts and a distinctive logo, alongside a Messaging Guide and Case for Support to serve as a compass for the entire campaign. This new branding provided a strong, compelling voice to help the Museum achieve its ambitious fundraising goals for its new facility.

USS Constitution Museum