Case Study: University of Florida rebrands and strengthens its early childhood campaign with Parisleaf

University of Florida rebrands Baby Gator and serves 350+ children on the waitlist with Parisleaf

The University of Florida’s Baby Gator Child Development and Research Center faced the challenge of rebranding to better represent its role as a progressive model center for early learning and research, while also honoring its familiar history. The center engaged the vendor Parisleaf for a complete brand overhaul, which included design, discovery, naming, and verbal and visual identity services.

Parisleaf developed a new visual system that paid homage to the center's iconic Baby Gator mascot, Chompy, by incorporating his paw prints into the brand architecture. This solution created a warm, child-friendly identity that also reflected the center's cutting-edge research mission, successfully bridging its historical legacy with its future ambitions. The measurable impact of the rebrand was not explicitly detailed in the provided text.

University of Florida