Case Study: University of Florida advances branding and digital engagement with Parisleaf

University of Florida grows page views 43% in two weeks with Parisleaf

Parisleaf partnered with the University of Florida on multiple projects to address various challenges. For the UF Foundation, the challenge was a poorly performing website with low online engagement and a difficult user experience for donors navigating thousands of funds. Parisleaf was also commissioned to create a new brand identity for the UF Amplified Intelligence initiative and to brand the UF Brain Tumor Summit.

Parisleaf redesigned the UF Foundation website and created a custom donor dashboard, which led to a significant increase in site traffic immediately after launch. Within the first two weeks, page views grew to 33,792 from 23,577 during the same period the previous year. For the Amplified Intelligence initiative, Parisleaf developed a visual identity that embodied the intersection of human and machine collaboration. The agency also created the name and brand narrative for the UF Brain Tumor Summit, ultimately naming it the Matter Summit.

University of Florida