Case Study: University of Florida celebrates its historic future with Parisleaf

University of Florida celebrates 8 years of Go Greater with Parisleaf

The University of Florida Foundation partnered with Parisleaf to commemorate the conclusion of its historic "Go Greater" campaign. The challenge was to create a new identity that celebrated the university's past achievements while also providing momentum for its future ambitions, requiring a campaign that could bridge the gap between the two eras.

Parisleaf developed the new campaign name "For The Greater," along with a full verbal and visual identity. The solution utilized a square mark paired with the UF logo to signify unity and a backslash element to balance the past and future. The vendor's work successfully provided a reflective and forward-looking identity to celebrate the university's accomplishments and fuel its next chapter.

University of Florida