Case Study: Nicklaus Children’s Hospital advances its fundraising campaign with Parisleaf

Nicklaus Children’s Hospital reaches nearly one million children a year with Parisleaf

Nicklaus Children’s Hospital needed to launch its most ambitious fundraising campaign to support transformative investments in pediatric care. The hospital's Foundation partnered with Parisleaf to create a campaign identity that was both bold and lasting, requiring a brand system that balanced urgency with joy and appealed to a community of donors, many of whom were former patient families.

Parisleaf developed the "Forward for Generations" campaign, which included naming, messaging, and a visual identity centered on a heart and arrow motif that created a vibrant, kaleidoscopic effect. The solution successfully articulated the campaign's long-term vision, helping to fund the construction of a new surgical tower and generate support for cutting-edge treatments and research. Parisleaf created a system that built upon the hospital's brand ethos and was designed to grow over the course of the campaign.

Nicklaus Children’s Hospital