Case Study: Watertown CSD streamlines school communications and boosts parent engagement with ParentSquare

Watertown CSD Streamlines Communications Strategy During Pandemic by Unifying School-to-Home Communications

Watertown City School District faced significant communication challenges, with stakeholders rating it as a problem area. The district was using siloed methods like email, social media, and various apps, which overwhelmed parents and created language barriers. The onset of the COVID-19 pandemic exacerbated these issues with cumbersome attendance tracking and an inability to confirm message delivery. To address this, the district turned to ParentSquare to adopt a unified communications platform.

By implementing ParentSquare, Watertown CSD created a one-stop-shop for all school-to-home communication. The solution offered features like automated translation, daily health and attendance forms, and consolidated messaging. The results were significant: parent contactability reached 99%, high school parent engagement tripled, and teachers saved considerable time. ParentSquare enabled a more efficient process and led to a dramatic increase in parent satisfaction with the district's communications.

Watertown CSD

Stacey Eger

Assistant Superintendent for Curriculum and Instruction