Case Study: Hampton City Schools achieves collaborative school-home communication with ParentSquare

Virginia School District Adopts ParentSquare to Move from One‑Way to Collaborative Communications

Hampton City Schools, a district of 32 schools with 19,000 students, faced the challenge of replacing its expiring one-way communication system. Their previous platform had limited licenses and was used primarily for broadcasting announcements, preventing widespread collaborative communication between staff and families. They needed a comprehensive, feature-rich solution to meet their expanded needs for engagement.

The district implemented the ParentSquare platform to enable two-way, integrated school-home communication. The results included streamlined communication for all staff, seamless integration with their PowerSchool SIS for automatic contact syncing, and features like multilingual translation and contact verification that increased engagement. ParentSquare provided a centralized, collaborative platform that saved staff time and improved the flow of information across the entire district.

Hampton City Schools

Kellie Goral

District’s Executive Director of PR and Marketing