Case Study: Selma Unified School District achieves more equitable, efficient family communication with ParentSquare

California District Swaps Paper for Technology to Support More Equitable and Efficient School-Home Communications

Selma Unified School District, a public school district in California, sought to improve its school-home communications by moving beyond unreliable postal mail. The district needed a digital solution that supported immediate two-way communication, could send hyperlinks, and was more effective for engaging its diverse parent community. They implemented the ParentSquare-powered Aeries Communications module, which integrated with their existing student information system.

The ParentSquare platform provided a unified system for texting, emailing, and smart alert calls, which became crucial during the pandemic. The district utilized features like professional flyers, live links for events, and powerful translation tools to engage parents across different languages. As a result, Selma USD achieved more equitable and efficient communication, with widespread adoption by teachers and families after training sessions held through their Parent University program. ParentSquare became the central, streamlined hub for all school-home interactions.

Selma Unified School District

Norma Barajas-Ruiz

Director of State and Federal Programs for the 11-school District