Case Study: Bright Star Schools achieves 98% parent reach with ParentSquare

Bright Star Schools needed a simple solution that could consolidate all their communication needs and reach parents effectively

Bright Star Schools, a charter school network, faced a significant communication challenge with their 2,600 families. They used a complex and fragmented system involving flyers, email, robo-calls, and various apps like Remind101, which made it difficult to track messages and ensure parents were reached. To consolidate their outreach, they implemented the ParentSquare platform.

By moving all communications to ParentSquare, the school network gained a unified system with robust tracking capabilities. They could now see precisely which messages were sent, to whom, and, most importantly, track their overall reach. This allowed them to immediately clean up incorrect contact information, drastically improving their effectiveness. As a result, ParentSquare helped Bright Star Schools achieve an incredible 98% parent reach rate.

Bright Star Schools

Marni Parsons

Vice President of Student and Family Services