Case Study: Kay & Co strengthens its high-end London brand presence with Parent

Kay & Co strengthens high-end London market reach over 35 years with Parent

Kay & Co, a family-run estate agency in London's property market, faced the challenge of expanding its reach further into the high-end market while retaining its established family feel. The vendor, Parent, was commissioned to develop its brand and design an advertising campaign to achieve this.

Parent created a brand campaign focused on championing the independent traders that form the heart of London's communities. The solution played on the nursery rhyme "the butcher, the baker, the candlestick maker" to create a series of advertisements featuring local characters, positioning Kay & Co as a genuine part of the local villages it serves. The vendor implemented this across advertising and direct mail.

Kay & Co