Case Study: Beaujais achieves a luxury, timeless brand identity with Parent

Beaujais boosts sales and search engine results with Parent

Beaujais, a luxury lingerie brand for fuller-busted women, sought to create a timeless and curvaceous brand identity to launch its products. They partnered with the vendor Parent for brand identity design and ecommerce solutions to bring the founder's vision to life.

Parent developed a hand-drawn signature brand mark and a luxurious color palette for Beaujais, implementing this new identity across packaging, print materials, and a simple online store. According the founder, Parent's work resulted in immediate sales traction, increased brand awareness, and strong growth in search engine results. Parent's own PR efforts also drove significant key traffic to the new website.

Beaujais