Case Study: AFC Bournemouth achieves a consistent club identity with Parent brand guidelines

AFC Bournemouth unifies brand guidelines across hardback and PDF with Parent

The customer, AFC Bournemouth, faced an identity crisis with inconsistent branding across materials following their promotion. The vendor, Parent, was engaged to provide a brand development and guidelines solution to unify the club's identity without alienating its passionate fanbase.

Parent developed a comprehensive set of brand guidelines for AFC Bournemouth, which included fresh typographic styling, new messaging, language, colors, and photography. The solution provided the club and its third-party partners with a clear framework, supplied in both hardback and PDF formats, to ensure a consistent and correct representation of the brand at all times.

AFC Bournemouth