Case Study: BDLA Motorbikes achieves a 5% profitability increase and streamlined multi-carrier delivery with Parcelhub

Motorcycle Accessories Retailer Boosts Profitability with Proactive Delivery Management Platform

BDLA Motorbikes, a Nottingham-based motorcycle accessories retailer founded by Billy and Diane Coulthard, faced rapid growth—weekend volumes of hundreds of parcels, 14,000+ SKUs and fragmented shipping across multiple carriers with unreliable collections and limited delivery visibility. To address these challenges they partnered with Parcelhub, adopting Parcelhub’s multi-carrier collection service and free shipping software, including the SMART Notifications platform.

Parcelhub implemented a single consolidated collection for multiple carriers (Hermes, Yodel, DHL Parcel UK and DPD), integrated its shipping software and proactive SMART Notifications, and gave BDLA access to pooled-volume rates. The result was improved operational efficiency and delivery performance, a 5% increase in profitability from collaborative buying power, stronger customer feedback (99.9% on eBay and 99% on Amazon) and contribution to BDLA’s roughly 40% year‑on‑year growth over recent years — outcomes BDLA attributes directly to Parcelhub.

BDLA Motorbikes

Billy Coulthard

Co-Founder