Case Study: Food Circle Supermarket achieves cost-effective, multi-carrier eCommerce delivery with Parcelhub

Food Circle Supermarket Enhances eCommerce Delivery with Parcelhub

Food Circle Supermarket, an online surplus healthy-food retailer founded by Paul Simpson and James Barthorpe, needed a cost-effective, scalable way to handle growing eCommerce delivery demands and reduce time-consuming label processing. To match their discounted product pricing and streamline operations, they engaged Parcelhub and its pooled-volume, multi-carrier eCommerce delivery service and shipping software.

Parcelhub implemented a single interface connecting Food Circle to multiple carriers (UK Mail, Yodel, Hermes and others), consolidated billing into one monthly invoice, and provided pooled-volume discounted rates plus proactive support. As a result, Food Circle cut delivery costs compared with using premium carriers, saved significant time on label processing and billing, offered customers multiple delivery options, and freed the team to focus on brand growth and supplier relationships — positioning them to scale further with Parcelhub’s solution.

Food Circle Supermarket

Paul Simpson

Co-Founder