Case Study: Doughnotts (online & high-street doughnut retailer) achieves national expansion, faster next-day delivery and hundreds of hours saved in order processing with Parcelhub

Doughnotts Goes National with Parcelhub

Doughnotts, a Nottingham-based independent doughnut retailer, faced rapid online growth in 2020 and needed a reliable, scalable delivery solution to support its new WooCommerce shop, fragile next‑day deliveries and limited internal resources. To meet these challenges they partnered with Parcelhub, using Parcelhub’s multi‑carrier delivery management and outsourced tracking support to add customer delivery choice while keeping integration and operations simple.

Parcelhub implemented a single‑collection, multi‑carrier service (integrated with WooCommerce), introduced DHL Parcel UK for fragile next‑day deliveries, and provided Proactive SMART Notifications including one‑hour delivery window texts. As a result Doughnotts gained pooled‑volume discounted Next Day pricing, reduced failed deliveries, automated order completion (saving hundreds of hours a year on manual processing) and unlocked the capacity to grow nationally — all delivered via Parcelhub.

Doughnotts

Dan Byrne

Marketing Manager