Case Study: The Amazing Chocolate Workshop achieves 50% online sales growth and streamlined shipping with Parcelhub

Chocolate gift retailer is first WooCommerce merchant to integrate with Parcelhub

The Amazing Chocolate Workshop, founded by Ed Starr and Damien Toms, grew from market stalls into a national chocolate gift retailer and launched a WooCommerce store to meet customer demand for online orders. Their main challenge was shipping fragile, seasonal products reliably and efficiently — so they became the first WooCommerce merchant to integrate with Parcelhub and tapped Parcelhub’s multi-carrier shipping and Ecommerce Customer Support services.

Parcelhub delivered a bespoke WooCommerce integration that lets the team choose from multiple carriers, map WooCommerce shipping methods to courier services, print labels in a few clicks and use SMART Notifications plus a white‑label customer service for parcel queries. The solution cut fulfilment friction, protected the business during peak season and helped The Amazing Chocolate Workshop grow online sales by more than 50% year‑on‑year while saving time and money.

The Amazing Chocolate Workshop

Ed Starr

Founder