Case Study: Hitachi Data Systems achieves 7% profit gain and streamlined sales approval workflow with Parature

Profits Rise After Hitachi Data Systems Streamlines Sales Approval Workflow

Hitachi Data Systems, a Hitachi subsidiary providing storage solutions through 800 channel partners in 72 countries, relied on a Malaysia-based Deal Operations Center to approve transactions but had no centralized request-management system. Relying on email, calls and paper made it difficult to track approvals, capture best practices or meet Sarbanes-Oxley audit requirements, leading to lengthy audit prep and limited visibility into deals.

The DOC implemented Parature’s SaaS platform to build a customizable, multi-step pricing-approval workflow with ticketing, partner portal, chat and API integrations, centralizing transactions and knowledge. This cut audit preparation from weeks to days, enabled any representative to handle partner requests more quickly, improved partner productivity and coincided with about a 7% increase in gross profit the quarter after implementation.

Hitachi Data Systems

Hugh Ujhazy

EMEA/APAC DOC Director