Case Study: Caesars Entertainment achieves $1M+ annual savings and 97% faster API testing with Parasoft

Caesars Entertainment Defines and Measures ROI for Test Automation

Caesars Entertainment, the largest U.S. casino operator after merging with Eldorado Resorts, needed to modernize and unify many acquired, disconnected systems to deliver a seamless guest loyalty experience built on Salesforce. Manual testing couldn’t keep pace with the integration and scale required across properties, so the QA team faced growing complexity and risk to service quality.

Under senior QA manager Roosevelt Washington, Caesars implemented a Testing Center of Excellence and an enterprise test automation program using Parasoft Selenic, SOAtest, and Virtualize, plus CI/CD pipelines and a frontend/backend automation framework. The initiative standardized processes, measured ROI via a cost-avoidance formula, and delivered strong results: over $1M saved in one year, 20,000+ hours of annual cost avoidance, API test execution cut by 97%, and UI test automation improved by more than 96%.

Caesars Entertainment

Roosevelt Washington

Senior IT Manager of QA