Case Study: Blue Cross Blue Shield eliminates enrollment backlogs with Parascript

Blue Cross Blue Shield cuts application processing costs by 30% with Parascript

Blue Cross Blue Shield, a leading health insurance provider, faced unsustainable backlogs and rising costs in processing millions of paper-based membership applications, especially during peak enrollment periods. Their challenge was to eliminate these backlogs and steady processing times while ending a dependence on temporary staff, all without compromising the accuracy and security of sensitive member data. They partnered with Parascript, whose Intelligent Recognition technology was deployed through a Business Process Outsourcer (BPO).

The Parascript solution automated the data capture pipeline, using intelligent recognition to extract and validate information from scanned forms. This implementation eliminated the enrollment application backlogs entirely and achieved consistent turnaround times regardless of volume. Parascript helped Blue Cross Blue Shield cut total processing costs by an estimated 30%, end its dependency on temporary personnel, and maintain high standards for accuracy and data security.

Blue Cross Blue Shield