Case Study: a global food product company achieves double-digit sales lift with ParallelDots ShelfWatch

Global Food Product Company - Customer Case Study

A global food product company faced significant challenges in retail execution for its beverage coolers in over 200,000 general trade outlets. Their high investment in branded coolers was undermined by store owners stocking competitor products (purity), poor placement of the coolers, and an inability to enforce planograms. They relied on slow, expensive, and inaccurate manual audits to address these issues. They turned to ParallelDots and its ShelfWatch service for a solution.

ParallelDots implemented its ShelfWatch image recognition AI to analyze photos from sales reps, providing over 97% accuracy on key performance indicators. This allowed the company to move from monthly to weekly audits and gain actionable, real-time insights. The solution generated an 80% improvement in planogram compliance, a 70% improvement in cooler purity, and contributed to a double-digit sales lift for the brand.