Case Study: Top Food Products Company achieves 30% improvement in planogram compliance with ParallelDots ShelfWatch

30% Improvement in On-Shelf Availability

The Top Food Products Company, a consumer goods company with 10,000 general trade outlets, faced a challenge in ensuring its planogram compliance for brand displays. Their self-reporting by field reps was unreliable, and they suspected their large-scale execution was below target. They partnered with ParallelDots, which implemented its ShelfWatch image recognition service to provide an effective measurement solution.

ParallelDots' ShelfWatch solution measured key planogram elements like assortment, placement, and the availability of hanger packs. This identified significant execution gaps and provided field reps with guidance via an app. The result was a 30% improvement in planogram compliance within the first two months, leading to cost savings and high adoption rates among distributors.