Case Study: Gregg Ward Group doubles revenue with Parallel Interactive’s national marketing strategy

Gregg Ward Group more than doubles revenue with Parallel Interactive

The Gregg Ward Group, a management consulting firm, faced the challenge of generating quality leads and gaining access to C-suite leaders at Fortune 1000 companies. To address this, they worked with vendor Parallel Interactive on a marketing strategy.

Parallel Interactive developed a nationwide book launch campaign for the customer's new book, "The Respectful Leader," to establish their expertise and connect with target clients. This solution generated significant national visibility, more than doubled the firm's revenue year over year, and resulted in the book becoming an Amazon best seller and award winner.

Gregg Ward Group