Case Study: Unilever transforms technical content into engaging digital experiences with Parallax

Unilever transforms technical R&D content with Parallax

Unilever, a global consumer goods company, faced the challenge of communicating its highly technical scientific research and R&D innovations to non-scientific internal and customer stakeholders. The vendor Parallax was engaged to transform this complex content into engaging digital experiences.

Parallax developed a series of dynamic digital experiences, beginning with a gamified WebGL proof of concept for a deodorant's anti-bacterial benefits. Their solution used strong storytelling, interactivity, and content design to replace legacy PowerPoint presentations. This established a long-term partnership with Unilever, successfully elevating their communication strategy and increasing engagement and understanding of complex information.

Unilever