Case Study: Persona Homes achieves a 266% conversion increase with Parallax UX design

Persona Homes boosts conversions 266% with Parallax

Persona Homes needed to increase its conversion rate and generate more leads for its sales and marketing team. They engaged Parallax for UX and UI design support to improve underperforming pages that were critical to the user journey for their high-end new build properties.

Parallax used an agile approach to revamp key pages, refine content, and simplify the enquiry journey. This solution resulted in a 266% increase in conversion rate for Persona Homes, achieved over a 14-week project. Parallax continues to work with the client to further improve the customer experience.

Persona Homes