Case Study: Glencore transforms global brand communications with Parallax

Glencore rolls out digital brand transformation across 12 languages with Parallax

Glencore, a global FTSE100 mining corporation, faced the challenge of communicating its new Purpose, Values, and Code of Conduct to its diverse global stakeholders, including over 140,000 employees. To address this, they partnered with the vendor Parallax for a comprehensive digital transformation that included digital branding, website development, and service design.

Parallax implemented a new global digital design system and overhauled Glencore's corporate website, improving user experience and navigation. The solution was efficiently rolled out across global sites, minimizing manual content migration and saving time and resources. Parallax also created a range of effective online resources, including a new investor centre and an online brand hub to ensure consistent use of the new branding across all teams and regions.

Glencore