Case Study: Ebury achieves faster global content management and stronger SEO with Parallax

Ebury simplifies 39 locales and doubles visibility index with Parallax

Ebury, a leading global platform for cross-border payments, faced several brand challenges that were hindering its commercial growth, including a credibility gap and an unscalable brand system. The fintech engaged Parallax to undertake a comprehensive global rebrand and migrate its website to Webflow to address these issues and support its international expansion.

Parallax implemented a centralized CMS structure on Webflow to efficiently manage content across Ebury's 39 locales, utilizing dynamic filtering to align products with the correct regions. This solution significantly improved content management efficiency and SEO performance, with Ebury's visibility index rating doubling post-launch. The project was delivered on a tight four-month deadline, empowering Ebury's in-house teams to manage the site independently.

Ebury