Case Study: CitiPark achieves significant growth through digital transformation with Parallax

CitiPark reaches £1 million in ARR in 6 months with Parallax

CitiPark, a leading national car park operator, faced the challenge of needing a refined digital strategy to elevate its brand and optimize underutilized online channels. They sought to improve online customer support and overall business operations, turning to digital consultancy Parallax for a solution.

Parallax devised and executed a comprehensive digital strategy that included a new website, SEO, engaging content campaigns, and a revamped mobile app with integrated Apple and Google Pay. The solution also featured the BaySentry platform for recurring revenue, which reached £1 million in annual recurring revenue within six months. As a result, Parallax helped CitiPark nearly double its profits, significantly increase app store ratings, and achieve substantial annual revenue growth.

CitiPark