Case Study: BigChange boosts conversions with Parallax’s website redesign

BigChange boosts conversions 170% with Parallax

BigChange, a leading job management software provider, faced the challenge of a website that lacked engagement and failed to convert visitors effectively, despite its industry-leading position. Their ambitious growth plans required a scalable digital platform and an impactful website to set the sector standard. They partnered with the vendor Parallax to address this.

Parallax modernized BigChange's brand identity and built a new, high-conversion website using the Webflow platform. The solution led to a 170% increase in click-throughs from the home page and a 14% decrease in bounce rates on the pricing page. The successful digital transformation solidified BigChange's market leadership and was followed by a £300 million acquisition.

BigChange