Case Study: Velasca achieves 39% lower CPC and 87% more clicks with Paragone.ai automation rules

Velasca optimizes campaigns with automation rules

Velasca is a young Italian shoe brand that sells primarily online and spends 80% of its marketing budget on Facebook. Their challenge was to scale acquisition traffic efficiently while reducing time spent managing campaigns and improving cost-efficiency on prospecting efforts, so they partnered with Paragone.ai to optimize their Facebook acquisition campaigns.

Paragone.ai implemented automation rules in its platform, advised Velasca to switch the campaign evaluation metric from purchases to clicks, and prioritized mobile placements while automatically optimizing bids and budgets. In one month these changes drove measurable impact: Cost‑per‑click fell 39%, clicks rose 87%, and Velasca increased acquisition spend by 13%—all while freeing up team time thanks to Paragone.ai’s automated optimizations.

Velasca

Paola Parolo

Head of Digital Marketing